Oracle CX – Customer Experience Solutions

Modern CRM: A Competitive Advantage

Celcom Transformed its Business by Focusing on Customer Experience Video

Your customers expect a seamless experience when they interact with your brand—on social media, mobile, in-store, through the call center, on your website, and when making a purchase online. And while 80% of CEOs believe their companies provide a good customer experience, only 43% of customers have had a consistent positive experience with a brand. *

Part of the issue is that many companies build their processes around internal organizational silos rather than around the customer.But many companies are crippled by customer relationship management systems that are so limited in scope and capabilities that they perpetuate those information silos and fail to provide the in-depth customer insight that today’s businesses need.

Only Oracle offers a complete and integrated CRM solution that breaks down silos to deliver a seamless customer experience across marketing, sales, commerce, service, social, and configure, price, and quote (CPQ). Whether deployed modularly to tackle specific business challenges or deployed as a comprehensive solution, Oracle’s CRM approach enables your company to:

  • Provide cross-channel, consistent customer experiences using pre-built business processes that span silos
  • Integrate CRM with enterprise applications, providing connections throughout the buyer’s journey and making operations more efficient
  • Leverage industry-specific best practices for competitive advantage and lower TCO

Learn more about Oracle’s integrated solutions that take CRM to a whole new level.



Delivering the right message to the right person at the right time through a range of communication channels requires the ability to quickly collect data, gain insight, and parlay that insight into action. Modern marketing enables you to create personalized, meaningful experiences for customers, turning casual prospects into passionate advocates and achieving more revenue faster.

  • Aggregate marketing data and target the right customers to simplify and streamline your CRM
  • Orchestrate individualized, relevant customer experiences across channels
  • Analyze marketing performance, attribute revenue, and gain better insight into the customer experiences you provide



Today’s mobile salesforce needs a CRM system that is easy to use and provides the relevant information they need to make sales faster. Sales management needs real-time insight into pipeline opportunities and sales numbers, and an efficient avenue for managing sales reps on the go. Oracle Sales Cloud delivers all that and more.

  • Deploy and use your CRM system easily
  • Drive sales results via complete mobility and multiple screens
  • Optimize sales performance with powerful analytics
  • Drive productivity via integrated communication, coaching and team selling
  • Drive demand across all channels with modern selling tools



Commerce is about more than just transactions; it must be part of a single web experience. Customers expect a seamless, consistent, and personalized experience across all channels they use to interact with your brand. Oracle Commerce Platform gives you the power to meet those demands.

  • Deliver personalized targeted digital experiences to all visitors, leveraging any data anywhere
  • Attract more visitors, maximize the value of each customer and order, cross-sell/upsell, and merchandize to all visitors
  • Scale to keep up with market
  • Give the business team the power to easily control the user experience



Tap the power of social media to fuel your CRM with better insights, more targeted and effective content, better service, and real-time collaboration. Capture only the relevant conversations around your brand and use advanced analytics to make use of those insights quickly.

  • Gain faster, deeper, more accurate insights from social
  • Quickly deliver content to the right people at the right time
  • Drive stronger customer bonds by delivering proactive social customer service
  • Drive faster growth through social customer identification and targeting



A modern, integrated customer service approach leverages a multichannel environment to provide better service at a reduced cost, monitors social media to identify and address potential service issues, and helps drive higher sales conversions.

  • Make it easy for customers to engage with your brand—and get the information they need
  • Make it easy to serve customers  more efficiently through self-service content, online chat, click-to-call, and virtual assistants
  • Easily adapt to the needs of your business by bringing flexibility to the customer service organization



Both enterprises and fast-growing midsize companies are looking for ways to streamline the entire opportunity-to-quote process as a critical component of their CRM program. By making the entire sales process more efficient—including product selection, configuration, pricing, quoting, ordering, and approval workflows—businesses are able to deliver better customer service and scale for growth.

  • Enable everyone from sales reps to channel partners to sell more with improved cross-sell and upsell capabilities
  • Automatically generate 100% accurate, customer-friendly quotes in minutes
  • Sell more profitably with price, discount, and margin control and by using automated approvals