Oracle Eloqua Marketing Cloud

Customer Centricity
Engage customers intelligently with content in context
Marketing Simplicity
Simplify complexity with the most powerful platform
Enterprise Ready
Deploy solutions that marketers love and IT trusts
Modern Marketing
Unify data and programs across all digital channels

Oracle’s Marketing Cloud delivers marketing automation and revenue performance management software that ensures every component of marketing works harder and more efficiently to drive revenue. More than 1,200 organizations across a wide range of industries rely on Cloud Marketing to:

  • Target and segment the right audience
  • Nurture and score leads to improve lead generation
  • Automate and analyze their marketing and sales efforts
  • Run global marketing programs, including email campaigns
  • Track and manage revenue performance

Marketing Automation & Revenue Performance Management

Transform the way you approach sales and marketing with Eloqua, the world’s leading marketing automation and revenue performance management solution. Build and manage your database, efficiently execute marketing campaigns, score and route leads to sales and measure marketing’s impact on your business — all in a single product suite.

Key Capabilities

Targeting and Segmentation

  • Prospect job title and organizational role
  • Responses to marketing campaigns and behaviors
  • Logs of website visits and pages viewed

Campaign Management

  • Create, measure, and repeat success
  • Automate marketing campaigns to scale marketing operations
  • Create best practice processes, and optimize program success

Sales Enablement

  • Identification of the most engaged buyers
  • Tracking what web pages a prospect visited
  • Locate which search terms brought them to your site

Lead Management

  • Prospect job title and organizational role
  • Responses to marketing campaigns and behaviors
  • Logs of website visits and pages viewed

Marketing Measurement

  • Email campaign and marketing analysis
  • Sales Qualified Leads (SQLs)
  • Sales opportunities by region or product
  • Website traffic, social media, and blogs

Content Marketing

  • Define your strategy on a single intuitive content calendar
  • Make it easy to use so everyone in the organization can participate
  • Push content to your website, blog, and marketing automation system

Social Marketing

  • Listen and engage in social conversations
  • Analyze and gain insight into trends
  • Manage your community and content creation

Customer Lifecycle Marketing

  • Keep your customers loyal and profitable
  • Personalize campaigns to increase loyalty
  • Create superior customer experiences

Demos and Videos