Single sign-on (SSO) allows customers to prove their identity just once to gain access to your internal apps. It can also include features like social login that allow your customers to leverage their credentials from sites like Facebook and Google.
Eliminating the need for repeated user sign-ons is one of the top reasons to implement a customer identity and access management (IAM) platform. When your customer IAM solution supports federated SSO built on open standards, you’re able to take SSO—and your customer’s experience—to the next level.
Modern multi-factor authentication (MFA) enables policies that evaluate the context of users and their devices. Adaptive MFA allows you to step authentication requirements up or down, depending upon the risk associated with the request. You can allow users to conduct low-value transactions from trusted locations and devices without interruption, while prompting multi-factor authentication during high-value transactions on untrusted networks and devices.
A modern MFA solution will allow you to expose device management capabilities, so organisations can add, remove or block devices themselves.
Single sign-on increases employee productivity by reducing the time they must spend signing on and dealing with passwords. Employees need access to many apps throughout their workday, and they have to spend time logging in to each of them, plus trying to remember which password goes to which, plus changing and resetting passwords when one is forgotten. The wasted time adds up.
With best practices, SSO significantly decreases the likelihood of a password-related hack. Since users only need to remember one password for all their applications, they are more likely to create solid, complex and hard-to-guess passphrases. They are also less likely to reuse passwords or write them down, which reduces the risk of theft.
An excellent strategy to provide an additional layer of security is to combine SSO with multi-factor authentication (MFA). MFA requires that a user provides at least two pieces of evidence to prove their identity during sign-on, such as a password and a code delivered to their phone.
A recent study by Gartner reveals over 50 percent of all help desk calls are due to password issues. Another study by Forrester reveals password resets cost organizations upward of $70 per fix. The more passwords a user has, the greater the chance of forgetting them, so SSO drives down help desk costs by reducing the number of required passwords to just one.
One of the most valuable benefits of implementing SSO is an enhanced CX. A recent study reveals up to 18.75% of users abandon their carts because of password reset issues or forgotten passwords. Whether you’re a retailer, a healthcare provider or a bank offering multiple services, SSO will help you alleviate these issues and give your customers access to everything they need with just one sign-on. They’ll enjoy a more seamless experience with less friction and less frustration. The immediate benefits of improved user experiences include customer loyalty, higher conversion rates and enhanced brand visibility.
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